If you hired Jim Halpert from The Office to write high-quality product features in various categories such as tools, outdoor equipment, groceries, household items, and computers, just to name a few, it might read a little something like this. I perform extensive web research to gain insight into a product’s ideal customer segment and inspiration to write copy that informs and delights. I create copy to appeal to and connect with my audience while compelling them to take action.
Company: Woot!, an Amazon Subsidiary, Masterclass
Timeline: 3+ years
Role: Sr. Creative Writer
Date Completed: April 2023
Creating lasting change is difficult when the landscape is constantly shifting, but at MasterClass, that was the challenge. The opportunity was to get into the minds of some of our greatest thinkers and doers and inspire others to build a love of learning.
